Site Analysis:
An analysis is completed on your web site to determine what parts need to be optimised and how to best approach optimising your web site for the best results.

Customised Keyword Research:
Research is undertaken into what words and phrases people actually use to find the product/service your web site has to offer and those keywords are then implemented and optimised within your web site to improve the visibility of your web site and achieve maximum performance.

Custom Meta Development:
Meta Tags are pieces of information stored in the header section of your web site. Some of the most important Meta Tags are ‘Title, Description, and Keywords’. This information is not visible to browsers of your web site. It is only used for search engine crawlers, browser software, and some other applications. Many search engines use this information when crawling your site in order to categorise it within their database.

Content Optimisation:
The content within your web site has a severe impact on how your site is ranked within the search engines. Dependencies may include; how many times your keyword is used, descriptive sentences and content, and the layout of the content itself.
We make alterations to the content by optimising it in a manner that has straight forward, understanding, and keyword rich sentences and paragraphs to take full advantage of the way search engines read and comprehend your site to give the most relevant information to its users.

HTML Code Optimisation:
Considering this is the language that is read by everyone’s browsers and the search engine crawlers, it is essential that it be valid and to the standard each application that can read it is based off. Many web sites contain invalid coding that, while still understandable by some browsers, is not written to the standard that it should be for the best benefit right across the board. We ensure that when we optimise your html coding it is done so to the standards set by the World Wide Web Consortium as best we can with what information and content we have been provided with.

Site Map Creation:
A site map is a web page that links to every page within your web site.
It helps search engines index all pages of a web site therefore, greater exposure to whoever is searching for what your site offers.
We will generate a site map for your web site that will be useful for users browsing your pages and also search engine bots.

Search Engine Submission:
One of the most important processes of Search Engine Optimisation (SEO) is actually submitting your site to the search engines to be crawled and indexed. We will submit your site to the most popular free search engines including Google, MSN, Yahoo, and Alta Vista.

Directory Submission:
A web directory is a directory on the World Wide Web that specializes in linking to other web sites and categorizing those links. Web directories often allow site owners to submit their site for inclusion.
Your site will be submitted to the most popular directories related to what your web site has offer.

Link Popularity & Exchange Program:
We contact owners of sites highly related to yours and try to initiate a link exchange with them. They will place a link on their site to yours in exchange for you having a link on your site to theirs. This results in a rank boosting in search engines due to the popularity of links to your site.